Scaling Chowkey: From Food Blogging to a Nation-Wide Culinary Platform

Chowkey, a flagship product of Telenor Pakistan, was once the most prominent food blogging website in the country, serving as a hub for food enthusiasts to discover, share, and celebrate culinary experiences. However, as the platform gained popularity, it encountered significant challenges in terms of speed, optimization, and system breakdowns. Telenor Pakistan entrusted our team with the task of transforming Chowkey into a robust and scalable platform, built on WordPress custom and hosted on AWS, to accommodate the vast user base of over 220 million people.

Challenges Faced:

  1. Speed and Optimization: With a rapidly expanding user base, Chowkey struggled to maintain optimal loading speeds and performance, resulting in a subpar user experience and lower search engine rankings.
  2. System Breakdowns: The increasing traffic and data load caused frequent system crashes and downtime, disrupting user access and affecting the website’s credibility.


  1. Custom WordPress Development: To address the speed and optimization issues, our team meticulously crafted a tailor-made WordPress theme, designed to prioritize efficient code, reduce page load times, and enhance overall user experience.
  2. AWS Hosting: We migrated Chowkey’s infrastructure to Amazon Web Services (AWS), leveraging its cloud-based solutions to provide robust hosting capabilities, scalability, and automatic load balancing to handle the massive influx of users seamlessly.
  3. Content Delivery Network (CDN): Implementing a CDN further accelerated content delivery, reducing latency and enabling quick access to the website’s resources from various locations across Pakistan.
  4. Database Optimization: We fine-tuned the database architecture and implemented caching mechanisms to reduce database queries and improve the website’s response times.
  5. Load Testing: Rigorous load testing was conducted to simulate real-world user scenarios, ensuring the platform could handle the immense user load without compromising on performance.

Results: The transformation of Chowkey into a WordPress custom-based platform, backed by AWS infrastructure, yielded remarkable results. The platform’s speed and optimization were significantly improved, resulting in a seamless browsing experience for users. System breakdowns became a thing of the past, as the website’s robust architecture effortlessly handled the colossal traffic influx.

Conclusion: With the successful revamp of Chowkey, our team not only tackled the technical challenges but also bolstered Telenor Pakistan’s reputation as a reliable provider of innovative digital solutions. Chowkey now stands as a nation-wide culinary platform, delighting millions of users across Pakistan, and our partnership with Telenor Pakistan has become a testament to our commitment to crafting transformative solutions that make a tangible impact on businesses and their customers.